Color-blind products will fail: defining a new phrase

Yes, I’m color blind (a little bit), but that’s not what I mean. I’m referring to Color, a new photo-sharing iPhone app that’s the fastest pivot ever. The launch was PR’d to hell as a new way of sharing photos with social/proximity/location/buzzword-do-jour added in. Yet a couple days later, after a lot of people being perplexed by what the app is, the CEO is now on the record as saying it’s more of data-mining company than anything else. Oh really. Touché.

So let’s recap what happened at launch: Continue reading

Advertisements