Grocery pricing – I dun git it

I’ve recently been doing a little more of all the grocery shopping on my own and given my attraction to numbers and getting a good deal no matter what the price point is, I took a closer look this last time. I was fairly surprised at the large variations in price for different versions of essentially the same item. Sure, some of it can be explained by packaging size, origin and preparation, but a lot of it you can’t explain. It’s just smart pricing and I get what’s going – I did take “Pricing Strategies” in B-School so I know the math that goes on in the background to get to a lot of these prices. I also like to call it “serious trickery for make benefit to glorious corporation.”

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